Use this guide when selecting a Search Engine Optimizer. Any SEO worth any money will abide by these standards.

• Our service will generate targeted visitors to our clients website. Targeted visitors will result in increased sales.

• Our service guarantees that our clients will not be penalized in any way due to the services we provide.

• Our service does not use "gateway", "bridge" or "doorway" pages to increase results.

• Our service does not use "cloaking" techniques.

• Our service does not guarantee a number 1 position in major search engines. It is impossible to guarantee specific position in major search engines.

• Our search engine optimization techniques are not a secret and we will discuss them with our clients. Our techniques consist of page optimization, research and site submission.

• We always disclose our specialty (affiliate, business, link farms or pornography) and have a list of references in our area of expertise.

• We will not employ PPC (pay per click) as part of our strategy to improve a clients traffic. Our clients are paying us to improve page rank on major search engines and improve targeted traffic through search engine rankings. PPC is part of advertising NOT website optimization.

• We submit to the major search engines by hand to avoid penalties for our clients.

• We disclose up front the cost of optimization, submission and the fees to be paid to directories and search engines.

• Our service optimizes all pages of a clients website not just the home page.

• Our service completes an ROI analysis for each client. There must always be a return on our clients investment.

• Our results are guaranteed for at least 6 months, exceptions are major overhaul of search engine ranking algorithms.

• We provide our clients a list of search engines that we submit to, major search engines are search engines with a 1% or greater market share and can be found at SearchEngineWatch.com  from Nielson. Click on Search Engine Listings and you will see a link titled Major Search Engines and Directories.