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 Using
Your Controllable Advantages
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Copyright 2004
by Kevin Bidwell
All-In-One-Business.com
Good news: You can beat your competition.
You can beat them, even if they were there first,
have more
money and are king of the hill right now.
How can you beat them? You can beat them by taking
charge of
your "controllable advantages." Here's how you can
do that:
1. Work harder than they do.
People are lazy. One of the reasons your
competitors got into
web business in the first place was so they could
"relax."
Well, don't relax. Instead, pour your energy into
your
business. Spend your time really working, not just
goofing
around. Most of them are only spending 20 hours
actually
getting anything accomplished-the rest of their time
is spent
chatting, "surfing" or in other non-productive
activities.
2. Work smarter than they do.
In addition to working harder than the competition,
you can also
take time to become an expert. Read the best
resources on
marketing your products.
For example: You have been hearing me talk a lot
lately about
Brad Fallon's search engine techniques. Brad is a
regular guy
who simply applied his knowledge and in just a few
months built
a store generating over $100,000 per month in sales.
(You can get the full story on Brad's techniques
here:
http://www.All-In-One-Business.com/se-results )
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3. Use leverage.
If you want to make $100 an hour, don't spend time
doing
everything yourself. Instead, hire someone to
answer your phone
and sort your emails. Spend your time doing the one
thing that
actually makes you money: Marketing your site and
products.
If you want to make $150,000 per year, you have to
be spending
30 hours per week doing $100/hour work. Refuse to
do things
where you can hire someone to do it for you.
4. Make Weekly Progress.
Most of your competitors have made their week
routine: They
answer the emails, send out the products, maintain
their site.
You need to make sure all these get done (see #3),
but you also
need to do one more thing: Move ahead. Set a goal
to create a
new product, explore a new marketing channel, make a
new
affiliate connection.
And then progress in that area every week.
You can beat your competition-you just need to do
the things
they aren't doing.
For more ideas on how to beat the competition
day-in, day-out,
see these resources:
http://www.All-In-One-Business.com/rec-rec
============================================================
Kevin Bidwell is owner of
http://www.all-in-one-business.com
Kevin is offering a FREE BUSINESS START-UP KIT to
everyone
who visits his site. If you liked this article, you
will
want to subscribe to his newsletter. To subscribe
visit:
http://www.All-In-One-Business.com/subscribe |
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