So the question to ask is, "How do we structure a program for
our people to discover their true strengths and their roadblocks
to achievement?"

The answer is a little known science called Axiology, the study
of values and judgments. The Value Profile is the tool of
Axiology that unlocks a person's hidden value. It reveals how
you can make better decisions based on how you think and what you
value.

Here is a scenario to give you an idea on how Axiology and the
Value Profile help CEO's obtain greater leverage from an
employee's strength.

The CEO, lets call him Richard, has to make a tough decision. He
needs to expand his company in order to keep ahead of the
competition. Richard decides to put someone in charge of a
Special Projects team to determine where the company's best
opportunities for the future are.

Using the Value Profile, Richard can accurately measure and
compare possible candidates for the position. There are 120
different critical areas with pinpoint and objective information
that can be obtained from each individual.

The first section of the report determines a person's skill in
Deciding What Needs to Be Done. This report measures a
candidate's ability to decide what issues are relevant and what
issues require attention. The findings would provide insight on
the candidate's ability to rely on analytical as well as "gut"
instincts, both critical allies to executives making important
decisions.

The profile also provides laser accuracy into how well a
candidate "sees the big picture" and how the pieces of the
picture fit together to make a whole.

Added insights include measuring ability to use practical
thinking and the ability to project a goal into the future and
develop a plan to attain it.

In the second section of the report, Developing a Strategy,
Richard gains insights on the candidate's ability to plan and
manage the project. This is the only tool that provides you with
specifics of how each candidate can plan for consequences of
actions and decisions, and how he reacts to crises. As a CEO,
it's more important than ever for you to know which candidate
best knows how to quickly identify the source of a problem and
the factors relating to the problem.

You can know which candidate has the best combination of skills
to manage the project and move your company forward if you know
who has the ability to come up with alternative solutions for
problems and who can control the flow of events.

But it doesn't stop there. You can take an even closer look at
your selection of candidates. In the third section of the report
you take out your magnifying glass and see the management
abilities of the candidates.

Utilizing this section of the report, Richard can benchmark each
candidate's ability to identify problems and critical issues.
You know how well they can determine what needs to be done and
whether or not they know how to do it in the most effective
manner.

Another component of the report tells you if they can determine
and understand what is needed to carry out your objectives,
whether they are clear about potential problems and the
abilities of their people to resolve those situations.

The last part of this section provides Richard with a clear
picture of which candidates are best equipped to create an
efficient process or manage a system that others can follow.

These are a few of the many insights Axiology and the Value
Profile can provide Richard and other CEO's who want to fulfill
the vision they have for the future of their company.

There's more to come; this is the first part of a three part
article series. In the second article Richard, our
CEO, will discover how he can assess the candidates'
organizational abilities, inner drive to succeed, and how much
of a self-starter each candidate is.

(c) 2004, Team Results Inc. and Axelrod & Associates, All rights
in all media reserved. Reprint rights granted so long as the
article and the by-lines are reprinted intact.

Mitch Axelrod is the Author of the new book, "The NEW Game of
Business" and consults with Fortune 500 companies. Contact
win@thenewgame.com or call 800-7 AXELROD (800-729-3576).

John Beaton has a driving passion to help Executives and
business become of higher service to others and his favorite tool
is the Value Profile. More information is available at
http://www.ceocoachingsolutions.com or send your questions to
questions@ceocoachingsolutions.com